18 May,2022
What changes and challenges the domestic lighting industry is facing
What changes and challenges the domestic lighting industry is facing
In the initial stage of professional lighting in the early 1990s, the ubiquity of karaoke, KTV, dance halls and other entertainment venues and the popularity of the cultural performance market directly led to the first rapid development of the entire stage lighting industry.
Compared with the professional audio market, the technical content of stage lighting is low, the industry threshold is also low, and the manufacturers are all over the country. Around 2000, China's stage lighting market was basically in a state of steady growth, and the market was in a period of adjustment. In recent years, as energy saving and green lighting is one of the most concerned market trends in the industry in recent years, these international hot technologies such as LED lighting and control equipment have become the object of domestic professional lighting manufacturers competing for light. At the same time, a group of leading enterprises at the forefront of the industry are also gradually entering the emerging smart home industry.
On the one hand, the vigorous development of public entertainment and cultural performances in China has fostered a dynamic emerging market with a broad audience. On the other hand, it also brings a broader market development space for upstream equipment providers (mainly stage lighting product manufacturers).
With the continuous innovation of stage lighting industry technology, LED is now used as a new light source, completely eliminate all kinds of pollution, can be called the real "green light source". The beam shaking light is also an essential light on the stage, therefore, in the performance of the stage lighting equipment LED lights and shaking beam lights become indispensable products.
"Stage environment, environment stage!" Make the environment give artistic effect. "Large-scale theme lighting", "digital home" and other new needs make the traditional building environment lighting and stage lighting inseparable, many manufacturers use stage lighting technology and standards to manufacture outdoor or building environment lighting lamps. Such as: waterproof series of computer lights, high-power outdoor computer lights, high-power lasers, etc., and some professional lighting companies began to develop household use of both basic lighting and artistic lighting and control systems.
Computer software for stage lighting design will continue to evolve, eventually allowing the designer to dominate his "visual" technique in a fully artistic "interactive" way. Today's lighting software provides designers with little more than design, drawing, and paperwork assistance. Future stage lighting design software will be able to use "touch screens" and "speech recognition" functions.
There are several reasons for the gap between domestic stage lighting and European and American countries.
1. Backward concept
In the domestic manufacturers, some people think that the technology content of lamps is low, a look will be, do not have to invest in the development of strength as long as imitation; Some people think that high-end products have no market, development investment is large, big risk; The concept of implementing standards is weak, and the technical standards and norms are ignored; Even low legal concept, shoddy, fake and shoddy.
2. Weak design strength
Some domestic stage lighting manufacturers have a small number of designers, or even no; Staff professional level is low, often in the development of new products temporary hire people. Although you may be invited to the real lighting experts, but they do not understand the stage, do not understand the function of this lamp in the stage, may not be able to design a lamp that is welcomed by the stage. In addition, the product is left after development, and the product cannot be improved and upgraded.
3. Insufficient investment in lamp development and lack of technical reserves
In recent years, some domestic manufacturers with vision have begun to have large capital investment and develop some new products, but for such a vast country as China, it is still far from enough.
Driven by economic interests, shortsighted behavior is common, and those willing to invest heavily and build technology reserves are rare.
4. Low-end market impact
At present, many troupes and theaters are financially strapped, especially a large number of small and medium-sized troupes and prefecture-level theaters. Therefore, low price, low performance products still have a wide market.
Various manufacturers have to compete for the low-end market, price war is inevitable. The cost of the product can be saved by no means five percent, the material is thinner, the wire is thinner and shorter, the process is less, and the quality of the product is so little by little.
In short, stage lighting is a silent language, which explains the designer's thoughts with changes in brightness, color, pattern, etc., and the quality of a lighting design is directly related to the overall effect. The design of stage lighting should be energy saving and environmental protection as the central idea, simple and bright do not produce glare.