Which led lighting market is the most prosperous?

Known as the "lighting capital of China", and is moving towards the "lighting capital of the world". Here, buyers at home and abroad can find their favorite products. At the same time, the ancient town has also become a gathering place for many brand enterprises. It has become an industry inertia to open a store here to welcome guests. However, not all stores can become prosperous shops. It is very important for enterprises to choose a good store. So, what kind of shops do Chinese lighting brands need? Where are the most prosperous shops in the "lighting capital of China"? To this end, a special column is set up to invite representatives of well-known brand enterprises in the industry to discuss with the readers.

Look at the revenue

Zhong Tiankai, general manager of Jingde famous kiln

The development of hidden channel is very important

Why do lighting brands enter stores? The main reason is that high-end products need a good carrier to give consumers the most intuitive feeling, which is a good carrier for us.

On November 14, Huayi Plaza held a signing ceremony for international brands, which is a good thing. In the past, the proportion of imported lamps and lanterns in China was relatively small. Now Huayi Plaza has introduced so many international brands, which will meet the needs of high-end customers and bring opportunities to domestic merchants. Moreover, the entry of international brands will also give domestic brands the opportunity to learn excellent product technology, and international brands will also take this opportunity to learn about China's channels, which will greatly promote both sides.

As an enterprise, I personally think that the most important thing for a store is to strengthen the construction of hidden channels. The hidden channels here refer to retail, engineering, designers and so on. What is the purpose of merchants entering the stores? In the final analysis, we hope to generate revenue, but the construction of channel enterprises such as distributors has already been completed. Whether to enter the stores or not has little impact on the construction of such channels. Only the revenue points of retail, engineering and designers can be improved, which is the most desired of enterprises. The store is a "1 + 5" complex, which is one of its major advantages. At the same level, it has the characteristics of complete functions and outstanding volume. In addition, we have done some work in external publicity and covert publicity, which plays a great role in the growth of covert channels, and this is also the reason why we like it.

In the future, if the choice of merchants and the matching of brands can be rational, and the activity mode innovation can be carried out at the same time, I think it will become the benchmark of the lighting industry.

Strength

Li Anbin, general manager of Everett lighting

Anti risk ability, software and hardware should be strong

Nowadays, the stores of crystal lamps and low-end brands are usually street side stores. For medium and high-end brands, there is still a lack of suitable stores in Guzhen. As far as I'm concerned, the most important thing for a store is to be good but not many. Its ability to resist risks is very important.

If a store has enough parking spaces, complete functions, convenient transportation, perfect supporting facilities, and powerful hardware and software, then it is a store that enterprises are very willing to choose, and in these aspects, it fully meets the requirements. Why do you say that? There are three reasons: first, it is in the Zhongxing Avenue Business District, and will be the center of the ancient town business district in the future; second, it is a complex, which is positioned as the "world lighting mall" from the beginning, which is more convenient for customers to purchase, bring more people flow, and drive the overall popularity of the store; third, the strength of the implementation of the policy, which will promote the healthy development of the store, and let the merchants have a better market Good business environment.

In addition, the introduction of international lighting brands is also a welcome news for domestic brands entering stores. The entry of international lighting brands will play an important role in improving the quality of stores and distinguishing them from other lighting stores. At the same time, it will also bring more learning opportunities to domestic brand manufacturers, and attract more big customers to come, so that the merchants have more opportunities.

Look at the trend

Wu Gang, general manager of asno lighting

Radiating the whole country and even the whole world, standardizing the market

Today's ancient town, can be said to be in urgent need of a professional level of lighting stores, the emergence of unique stores just at the right time, it can be said that the only way to meet the needs of high-end lighting brand standards.

First of all, stores have three advantages. The first is the advantage of the business district. Zhongxing Avenue business district is always the core business district of the ancient town. Now the core of the business district has begun to move to the area of stores and light cube. In the future, it will be the most prosperous area of the ancient town. The second advantage of shopping mall is not only to attract more customers, but also to enjoy the high-quality services. The third advantage can be said to be the unique advantage of the stores. The entry of a large number of international top lighting brands will greatly enhance the level of the stores and clearly distinguish them from other stores. At the same time, domestic manufacturers will also absorb foreign advanced technology and popular styles, deepen the integration with the world, and promote the construction of "buy the world, sell the world".

The hardware and software of the store are the most important factors for enterprises, and those of us who are going to settle down have great expectations for the hardware and software of the store. In addition, the policy is also what we value. A good policy will attract more merchants to settle in.

All in all, I think this will be the development direction of the future lighting stores, it will be a model market, it will radiate the whole country in the future, it will drive the transformation and upgrading of the national stores, and it will also play a certain role in regulating the whole market.

Look at the potential

Hu Chunmei, general manager of FUHENG lighting

If "buy the world, sell the world" is realized, it will drive the development of lamp city

When an enterprise enters a store, what it values most is the potential of the store. To choose a store is to choose its future. In the final analysis, the competition of future stores is the competition of operation management and talents. The selection and application of operation management mode is very important for stores. Standardized operation will be an important factor to attract merchants.

As we all know, the standardized operation of stores must be to choose the right enterprises to settle in. Eventually, there will be a benign competitive relationship between the enterprises to settle in. We are more allies, which will enhance the overall environment and atmosphere of stores and play a positive role in both enterprises and stores. This is why we attach so much importance to and hope for the standardized operation of stores.

Whether from the perspective of hardware facilities or software equipment, all aspects should have great advantages, which is very important for the merchants. It is these factors that make us have hope and confidence in the future of the store. The most important point is the positioning of "world lighting mall" and the slogan of "buy the world, sell the world". If this goal is really achieved, it will attract a large number of dealers to Guzhen, drive the whole market and promote the development of the whole lamp industry.